Pricing "Quick Wins":

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- Price-point optimization - driving incremental revenue through rate increases and decreases of existing packages (competitive research, price-sensitivity study (Wan Vestendorp), design of AB test)

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- Discounting strategy for Online channel - Review of existing discounting strategy and its effectiveness. Re-design of discounting structures for Revenue maximization.

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- Discounting strategy for Offline (Enterprise) channel - Analysis of current pricing behaviors, Training Sales on the discounting best practices, providing tools for monitoring their performance.

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Pricing and Packaging redesign:

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- Refresh - updating existing packaging and rates: Adjusting existing line-up to evolving market conditions and product evolution (i.e. reshuffling features between packages, introduction of freemium offering, adjusting price-point). Re-considering different pricing drivers to be used in the line up.

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- New features - introduction of newly built features into the packages. Establishing whether the newly built features will drive maximum monetization impact as Add-On or through adding them to the main line-up. Re-designing current packaging to accommodate the expansion of functionality. 

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- Bundling strategy - driving multi-product adoption while preventing revenue leakage by designing a set of multi-package bundles.

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Long-term Strategy

- International expansion - price-sensitivity assessment for the local markets. Forecasting Revenue and Volume increase as result of localized pricing adoption. Design of AB tests to confirm the findings. 

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- Transition between pricing models: Exploring options for moving from feature-based to usage-based pricing (or in opposite direction). Modelling Revenue impact of both options.

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- Expansion from Online to Enterprise pricing models - enabling growth from self-serve, online SMB-focused pricing strategy to one that would serve the needs of Enterprise buyers.